At United Fresh in Las Vegas on April 21-22, Bunzl Processor Division launched LABELTRAC^TM, a new produce case-labeling system developed by farmers for farmers. BPD is the exclusive distributor of this patent-pending software and hardware solution from TRUETRAC^TM. LABELTRAC creates a unique “birth certificate” that allows growers, shippers, retailers and wholesalers to trace the origin of every case of harvested produce through TRUETRAC’s Web site, www.truetrac.com.

“LABELTRAC is a product that fills a crucial need for growers everywhere,” said Bunzl Distribution President, Specialty Businesses & Operations. “This technology provides a simple and cost-effective way to comply with the proposed industry traceability initiatives.”

This well-timed launch of LABELTRAC can help growers meet the third-quarter 2010 case label deadline of the Product Traceability Initiative (PTI) and the fourth milestones provided in the PTI guidelines established by the Produce Marketing Association (PMA), the Canadian Produce Marketing Association (CPMA) and the United Fresh Produce Association (United Fresh).

LABELTRAC is easy for harvest managers to install. The system can be up and running in the field within hours of uploading the Global Trade Item Number (GTIN) data into TRUETRAC’s Web site. In addition to providing customers with originating information on their harvested produce, the Web site features information about growers, recipes, nutritional information and instructions on how to prepare, trim and wash the product.